t is, undoubtedly, one of the most popular advertising campaigns in recent times. Coca-Cola might still not mean thanda for everyone, but �thanda matlab� has come to be synonymous with brand Coke. Thanks to a good idea, brilliant execution and Aamir Khan, of course. Ever since he first appeared as the tapori in 2002, Aamir Khan has continued to entertain audiences in each of his eight avtaars.

We, at The Brand Reporter, took a poll to decide which was the most popular character. Turns out, it is the Nepali guide. "I�m surprised," says Praveen Kenneth, managing director, St Luke�s, "My favourite was the Bihari." He goes on to rationalise: "The Nepali guide was likable as a character and anyone who�s neutral (that is, a Punjabi not voting for the Punjabi farmer or someone from Bengal not voting for the Bengali) would vote for him."... more