akeovers seem to be the flavour of the season, and they are not limited to soap characters on Indian television. Over the last few months, a number of publications have gone for a partial or total overhaul in a bid to grab more eyeballs. The Week donned a new face in February. Hindustan Times went for a rejig just recently, and now Dainik Jagran has adopted a new look and has given a makeover to its city supplement, Jagran City.

Says Sanjay Gupta, chief executive officer, Jagran Prakashan, "To sustain a brand in the market, it is necessary that the appearance of the product or the service remains contemporary. While this rejuvenates the brand, it also helps eliminate consumer weariness." Particularly so in a category which requires the consumer to touch, look and feel the product every day.... more