he medium is the message, goes the adage. But the twist in the media tale, circa 2005, lies in the emergence of business media as one of the fastest growing media sectors. Business publications have proliferated, and niche publications have emerged to attract different segments of the business-news-and-information-seeking audience. On the other hand, business content is becoming available through a variety of media, including the internet and television.

Look at television. In January this year, two business news channels were launched one after the other. CNBC TV18 launched Awaaz and Prannoy Roy�s New Delhi Television (NDTV) spun off NDTV Profit. These two joined ZEE Business that hit the airwaves in November 2004.... more