March 1 - 15, 2009
CONSUMER BEHAVIOUR
SHOP OR STOP?

How will the Indian consumer respond
to the slowdown?

 
Making Repeats Work
Same show five times a day?
Why not?
 
Arvind Mohan

�Logic is a planner�s biggest enemy.�
 
Life as You Wanted It

The SUV brand�s new TVC urges viewers to live the life of their dreams.

Take a Seat - and
See It
Mumbai�s largest bus service offers a cost-effective option to advertisers looking for a longer exposure of their messages.
 
Mobile Surfing Clicks
A new study gives insights into mobile usage.
 
The Rural Story
 The economic slowdown hasn�t had much impact on consumer spends in rural areas.